PERSUADE
to transcend
I hold a position of responsibility and need to create advantages for my organization.
I constantly strive to improve.
While I consider myself smart, I aim to project greater credibility.
My ideas are good, but I need to communicate them more effectively.
Enhancing my professional image is important to me.
A change in perspective could benefit me.
I need to demonstrate unique value propositions.
Improving my company's image and increasing sales would be great.
I aspire to have a positive influence.
The Persuasion Institute of The Americas (PIA) was founded in 2003, combining a global perspective with local educational applications. Utilizing innovative methodologies and insights from anthropology, social psychology, and public image, PIA stands as the only educational organization in Latin America dedicated to the comprehensive study of persuasion. In addition to its educational programs, PIA members offer consultancy services to organizations, helping them enhance their communication strategies and public relations efforts. By integrating persuasive techniques, PIA assists clients in building strong, credible public images and achieving their business objectives.
THE SCIENCE OF PERSUASION
